Serota's Underarm Balm is effective and concentrated, succeeding where other all-natural deodorants fail. Others use fillers and carrier oils that make them less effective, but more profitable. The balm is weighted towards higher concentrations of essential oils and deodorizers that make all the difference.

Lauren Serota, an Austinite, founded Underarm Balm after an exhaustive and unsuccessful search to find a natural deodorant alternative that stood up to Texas heat. Serota tried countless formulas and batches in her East Austin kitchen before she found the right balance.